ALEX
ALEX
ALEX
.YI
.YI
.YI
WEB DESIGNER.
WEB DEVELOPER.
DIGITAL MARKETER
WEB DESIGNER.
WEB DEVELOPER.
DIGITAL MARKETER
WEB DESIGNER.
WEB DEVELOPER.
DIGITAL MARKETER
02
ABOUT ME
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02
ABOUT ME
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02
ABOUT ME
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I am a recent graduate with a Master of Marketing degree, eager to begin my professional journey in the marketing industry. I enjoy turning ideas into strategies that connect people, brands, and communities.
My academic foundation has provided me with a solid understanding of the principles that underpin effective interaction design, equipping me with the knowledge to create solutions that seamlessly blend aesthetics with functionality.
I am a recent graduate with a Master of Marketing degree, eager to begin my professional journey in the marketing industry. I enjoy turning ideas into strategies that connect people, brands, and communities.
My academic foundation has provided me with a solid understanding of the principles that underpin effective interaction design, equipping me with the knowledge to create solutions that seamlessly blend aesthetics with functionality.
Framer
Website builder
100%
Framer
Website builder
100%
Framer
Website builder
100%
Canva
Design tool
80%
Canva
Design tool
80%
Canva
Design tool
80%
Notion
Workspace app
80%
Notion
Workspace app
80%
Notion
Workspace app
80%
Figma
Design tool
70%
Figma
Design tool
70%
Figma
Design tool
70%
Google Analytics 4
Website and app tracker
50%
Google Analytics 4
Website and app tracker
50%
Google Analytics 4
Website and app tracker
50%
HubSpot
Marketing tool
50%
HubSpot
Marketing tool
50%
HubSpot
Marketing tool
50%
Tableau
visual analytics tool
40%
Tableau
visual analytics tool
40%
Tableau
visual analytics tool
40%
SPSS
statistical software
40%
SPSS
statistical software
40%
SPSS
statistical software
40%
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MY PROJECTS
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MY PROJECTS
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MY PROJECTS
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This section showcases some of the projects I have created to explore design, marketing, and digital storytelling. Each project reflects my interest in combining creativity with practical applications.
This section showcases some of the projects I have created to explore design, marketing, and digital storytelling. Each project reflects my interest in combining creativity with practical applications.
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MY SKILLS
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MY SKILLS
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MY SKILLS
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WEB DESIGN
Creating responsive, user-friendly websites that balance visual appeal with smooth navigation.
WEB DESIGN
Creating responsive, user-friendly websites that balance visual appeal with smooth navigation.
WEB DESIGN
Creating responsive, user-friendly websites that balance visual appeal with smooth navigation.
UX DESIGN
Crafting intuitive user experiences by aligning design choices with user needs and behaviors.
UX DESIGN
Crafting intuitive user experiences by aligning design choices with user needs and behaviors.
UX DESIGN
Crafting intuitive user experiences by aligning design choices with user needs and behaviors.
CONTENT MARKETING
Developing engaging, audience-focused content strategies that build brand awareness and loyalty..
CONTENT MARKETING
Developing engaging, audience-focused content strategies that build brand awareness and loyalty..
CONTENT MARKETING
Developing engaging, audience-focused content strategies that build brand awareness and loyalty..
EMAIL MARKETING
Designing personalized campaigns that drive engagement, nurture leads, and boost conversions.
EMAIL MARKETING
Designing personalized campaigns that drive engagement, nurture leads, and boost conversions.
EMAIL MARKETING
Designing personalized campaigns that drive engagement, nurture leads, and boost conversions.
DATA ANALYSIS
Turning raw data into actionable insights to guide strategy and improve decision-making.
DATA ANALYSIS
Turning raw data into actionable insights to guide strategy and improve decision-making.
DATA ANALYSIS
Turning raw data into actionable insights to guide strategy and improve decision-making.
GRAPHIC DESIGN
Designing visuals that communicate ideas clearly while strengthening brand identity.
GRAPHIC DESIGN
Designing visuals that communicate ideas clearly while strengthening brand identity.
GRAPHIC DESIGN
Designing visuals that communicate ideas clearly while strengthening brand identity.
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EXPERIENCES
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05
EXPERIENCES
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05
EXPERIENCES
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[EDUCATION]
[EDUCATION]
01
01
01
XI'AN, CHINA
XI'AN, CHINA
2017-2021
2017-2021
XI'AN UNIVERSITY OF FINANCE AND ECONOMICS
XI'AN UNIVERSITY OF FINANCE AND ECONOMICS
Bachelor of Engineering Management
Bachelor of Engineering Management
Core Units
Core Units
Economics
Economics
Engineering Mechanics
Engineering Mechanics
Operations Research
Operations Research
Credits
Credits
GPA
GPA
3.0/(4.0)
3.0/(4.0)
WAM
WAM
78.30
78.30
PERTH, AU
PERTH, AU
2023-2025
2023-2025
THE UNIVERSITY OF WESTERN UNIVERSITY
THE UNIVERSITY OF WESTERN UNIVERSITY
MASTER OF MARKETING
MASTER OF MARKETING
Core Units
Core Units
Applied Marketing Research
Applied Marketing Research
Buyer Behaviour and Decision Making
Buyer Behaviour and Decision Making
Data Analysis and Decision Making
Data Analysis and Decision Making
Digital Marketing
Digital Marketing
Integrated Marketing Communications
Integrated Marketing Communications
Social Media Marketing
Social Media Marketing
Credits
Credits
GPA
GPA
5.563/(7.0)
5.563/(7.0)
WAM
WAM
70.0
70.0
PTE
PTE
80.0
80.0
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02
02
[WORK]
[WORK]
03
03
03
XI'AN, CHINA
XI'AN, CHINA
2021-2022
2021-2022
SHAANXI CONSTRUCTION ENGINEERING GROUP SIXTH
SHAANXI CONSTRUCTION
ENGINEERING GROUP SIXTH
Project Cost Administrator
Project Cost Administrator
RESPONSIBILITIES
RESPONSIBILITIES
Conduct feasibility studies and investment estimations
Conduct feasibility studies and investment estimations
Prepare bills of quantities and tender control prices.
Prepare bills of quantities and tender control prices.
Assist in tendering processes, including bid preparation, cost estimation, and evaluation.
Assist in tendering processes, including bid preparation, cost estimation, and evaluation.
Review contractors’ final accounts and verify actual project costs.
Review contractors’ final accounts and verify actual project costs.
[CERTIFICATES]
[CERTIFICATES]
Certificates
Certificates
Google Analytics 4
Google Analytics 4
Google UX design
Google UX design
HubSpot Social Media
HubSpot Social Media
HubSpot Software
HubSpot Software
HubSpot Email Marketing
HubSpot Email Marketing
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04
04
06
FAQ
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06
FAQ
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06
FAQ
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(01)
What kind of opportunities are you looking for?
I am currently seeking internship opportunities in marketing, particularly in digital marketing, brand management, and content strategy. I am especially interested in roles that allow me to combine creativity with data-driven decision-making.
(02)
What are your core skills and areas of expertise?
(03)
Why did you choose a career in marketing?
(04)
Do you have prior work experience in marketing?
(01)
What kind of opportunities are you looking for?
I am currently seeking internship opportunities in marketing, particularly in digital marketing, brand management, and content strategy. I am especially interested in roles that allow me to combine creativity with data-driven decision-making.
(02)
What are your core skills and areas of expertise?
(03)
Why did you choose a career in marketing?
(04)
Do you have prior work experience in marketing?
What kind of opportunities are you looking for?
I am currently seeking internship opportunities in marketing, particularly in digital marketing, brand management, and content strategy. I am especially interested in roles that allow me to combine creativity with data-driven decision-making.
What are your core skills and areas of expertise?
Why did you choose a career in marketing?
Do you have prior work experience in marketing?
Get in touch
I'm available for new projects
I'm always open to hearing from new people about their ideas, projects, or potential collaborations.