Avalible for work
Avalible for work
PersonSoul®
Elevating Brand Expression and E-Commerce Experience for Personsoul
This project focuses on enhancing Personsoul’s digital presence by improving content structure, brand identity, and e-commerce usability. Through refined visual design, cohesive messaging, and optimized user flows, the goal is to create a compelling shopping experience that drives engagement and supports sustainable growth.
Problems
1
Inconsistent and Repetitive Content Display
Product listings are visually repetitive and lack clear hierarchy, causing confusion in information scanning and diminishing the browsing experience for visitors.
1
Inconsistent and Repetitive Content Display
Product listings are visually repetitive and lack clear hierarchy, causing confusion in information scanning and diminishing the browsing experience for visitors.
2
Lack of Clear Brand Identity and Messaging
The overall messaging and visual identity are fragmented — with inconsistent use of typography, vague storytelling hierarchy, and no strong visual cues reinforcing the brand positioning.
2
Lack of Clear Brand Identity and Messaging
The overall messaging and visual identity are fragmented — with inconsistent use of typography, vague storytelling hierarchy, and no strong visual cues reinforcing the brand positioning.
3
Limited E-Commerce Functionality and User Flow Optimization
Lacks a clear and intuitive user journey from product discovery to conversion (e.g., add to cart, product filtering, clear CTAs)
3
Limited E-Commerce Functionality and User Flow Optimization
Lacks a clear and intuitive user journey from product discovery to conversion (e.g., add to cart, product filtering, clear CTAs)
Solutions
1
Design a streamlined and structured product layout.
Develop a visual system in Figma that segments key sections (e.g., hero, featured collections, best sellers) with clear hierarchy, consistent spacing, and distinct typography to enhance readability and guide users naturally through offerings.
1
Design a streamlined and structured product layout.
Develop a visual system in Figma that segments key sections (e.g., hero, featured collections, best sellers) with clear hierarchy, consistent spacing, and distinct typography to enhance readability and guide users naturally through offerings.
2
Create a cohesive brand identity with unified messaging.
Establish a brand style guide that includes logo refinement, typography rules, color themes, tone of voice for copy, and visual consistency across product displays and storytelling sections, ensuring a memorable and market-aligned brand presence.
2
Create a cohesive brand identity with unified messaging.
Establish a brand style guide that includes logo refinement, typography rules, color themes, tone of voice for copy, and visual consistency across product displays and storytelling sections, ensuring a memorable and market-aligned brand presence.
3
Design a user-optimized e-commerce flow.
Map and prototype streamlined interactions in Figma, including product category navigation, filtering options, clear pricing & CTA buttons, and checkout paths to improve usability and encourage higher conversion rates, while ensuring responsiveness across devices.
3
Design a user-optimized e-commerce flow.
Map and prototype streamlined interactions in Figma, including product category navigation, filtering options, clear pricing & CTA buttons, and checkout paths to improve usability and encourage higher conversion rates, while ensuring responsiveness across devices.
