CREATIVE

Most ideas start messy, the magic is in shaping them into something people can connect with.
I create digital assets that connect
audiences and brands.
From drafts to deliverables, my work exists where creativity
meets digital execution.


Stacks

Figma

Framer

Meta

GA4

Semrush

AI

Hubspot

Wordpress

Spotify
Always on the path of learning new things

LAB REALITY *
+
Officially supervised by
Nana & Ningning
, Head of My
Life Department—together we maintain a thriving human–dog symbiosis (they're clearly in charge).
I enjoy engaging with others, as I believe our meaning in life lies not in our achievements, but in the depth of real connections we create.

After completing my Master of Marketing at UWA, I’ve been focusing on finding opportunities to grow within a marketing agency.

Connection isn’t something that just happens, it’s something we build

with intention.
I want to create experiences that bring people and brands closer,

beyond just a simple consumer relationship.

01.CLEANMATE COMMERCIAL - A perth local cleaning service web
02.PERSONSOUL - Fashion E-commerce Website Redesign (Mockup Project)
I’ve always enjoyed designing small things—this collection brings together most of my work,
from interactive components and 2D animations to social media ad videos and original Figma designs.



Made by Alex Yi
Thank you for visiting my site
Creating experiences that balance aesthetics, usability, and intent.














